We use an anti-fraud system. Traffic is validated both in automatic mode and manually, by our specialists.
Traffic is also monitored by advertisers. Advertisers evaluate a variety of behavioral factors and traffic ROI. These indicators include user activity on the website, repeated website visits, conversion rates, repeated conversions, time spent on landing pages, bounce rates, and many other metrics.
Advertisers do not disclose some of these parameters (KPIs) to prevent fraudulent conversions from prohibited sources.
If the traffic statistics do not meet the KPIs (including those that are specified in the offer details and those that are not) and/or suspicious activity is detected that indicates an attempt to attract motivated traffic instead of target one, such traffic will be considered fraudulent.